Sex really sells isn’t it? Even SPH found such a hot female model to do a photoshoot just for the article on the Sony PSP. Below is an attached scan of the ST’s article comparison chart of the current 3 hottest and latest portable handheld gadgets. Click on it for a larger version.

In my opinion, if I were Steve Jobs of Apple Inc, I would really start to panick right now and try to do something about my iPod franchise. Lately having seen the media and several online sites publishing news and doing comparisons btw Sony’s very own PSP and Apple’s popular iPod franchise, has definitely steamed up the whole tech-gadget scene, with industry analysts speculating that even before Mr Sim’s very own Creative starts to fight another round with Apple on the current portable music scene, Sony will emerge to be the sole winner for this round instead. Of course it’s just speculation, but it’s not biased without facts and reasons. One is a portable game handheld as well as an A/V player, while the other is solely just a dedicated portable music player, which makes them really on different league of their own. No doubt that Apple’s iPod franchise is really that popular and hot, that even they had managed to have garnered quite a whole dedicated music industry to support them as well, (the widely popular irish-band U2 did some marketing for them too) so it’s really hard to disregard and diss their capability in this particular market share. But it’s notable to mention that when such a new comer such as Sony enters a market and industry that they are new to, they can actually strike such a success with the public and media just based on the Playstation franchise. Honestly Sony’s Playstation franchise ain’t weak too, but I just didn’t expect them to do so well for the first time they are trying for the portable market. CNET did a review article on the Sony vs Apple issue as well, you can read up more about it here.

Ok enough of all this gadget talk, off to watch the latest episode of The O.C. before I retire for the night. Good night everyone.